I have asked marketers many times, what is a marketing sales funnel and usually they give me a very vague answer.
The reason a lot of people can’t explain what a marketing funnel is, is because it is more of a concept than it is an actual thing.
The concept of a marketing sales funnel, is simply moving a prospective customer along the sales process. They start out as a cold prospect not knowing anything about you or your business or your product, and then they get to know, like and trust you and your business and get a little closer to clicking that by now button.
A sales funnel, is essentially building a relationship.
People don’t care how much you know, until they know how much you care.
The Internet is a very busy and crowded place. So marketing online can be very difficult because of the plethora of distractions online.
For me, I have the most success when I can get someone off the Internet and back into the physical world. This is why I use live events to market products and services and build relationships.
I also use direct mail postcards that are delivered by the United States Postal Service to send iMessage to prospective customers.
The longevity of a postcard is much longer than an email or a social media post.
Here is my pitch!
The software that I use to send my postcards, greeting cards and personalized gifts is called MailBoxPower, and I call this my Magic Marketing Tool because of the features inside.
Some of the features inside of the software are the print merge feature that allows you to personalize each individual piece that is delivered. Also there is a list builder inside where you can purchase mailing lists by geographic and demographics elements. And there is the automation of campaigns that you can set.
I use this software to promote the people that are participating in the Synergy Collaborative.
