When I had my Exposition Management Company (MediaMAX) with Rick the Expo Guy, RUSCO Windows Minneapolis would exhibit with us at every show.
Why did they do this?
Probably, because they got results and got business from the show. Partially because of our efforts in bringing in highly qualified homeowners that were interested in actively shopping for home improvements.
Also, because Minnesota RUSCO knew how to work a Tradeshow, exhibit and do lead generation.
They would often get a 40‘ x 40‘ booth space, as an island display, so they could work all four isles at the same time. They were very effective at qualifying interested parties. Their pitch was they were offering a free bamboo back scratcher to attendees that entered their drawing to win thousands of dollars of windows. The only people that would enter the drawing, were people that wanted windows. They were perfectly qualified for their products and services.
My opinion on event marketing.
Here is my take on the state of the art of live in person events for promoting products and services.
The pandemic has definitely had a significant negative impact on the live event industry. However, I do not think that we the people will stand up for mandatory Online only events.
People want to meet people. That is primarily what life is about. Even though the global pandemic has slowed live event interaction, the new paradigm has become the hybrid event of live in person interaction and online participation as well.
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